PAUL & JOE

Moisturizing Foundation Primer

Product Detail

Skin-pampering, richly hydrating makeup primer composed of nearly 90% serum ingredients for translucent sheerness and a graceful sheen suggestive of newborn skin. PAUL & JOE’s bestselling primer1 updated to a “skincare primer” promising long-lasting, rich moisturizing benefits. MOISTURIZING FOUNDATION PRIMER will be relaunched with an advanced formula in the fall of 2021. For the 20 years since its debut, the MOISTURIZING formula has driven the sales of PAUL & JOE’s highly successful FOUNDATION PRIMER range. Developed for greater moisturizing benefits and staying power, the product has been updated to a “skincare primer” composed of almost 90% serum ingredients to deliver moisturizing benefits so rich it’s as if the skin were sealed under a layer of serum. Thanks to a finely balanced formula, the product is richly moisturizing without compromising its makeup benefits. It delivers highly satisfying hydration for bringing greater brightness to dry skin prone to dullness and prepares the skin for optimized base makeup results. It also provides exquisite coverage for skin concerns, while PAUL & JOE’s signature pearlescence Secret d‘Or2 and other ingredients add translucency and sheen for a featherlight yet gorgeous result endowed with the translucency and graceful luster of fully hydrated skin.

Water-based formula
Contains orange flower water (Citrus aurantium dulcis flower water)5, four types of hyaluronic acid4, and other water-based ingredients.
Moisture Powder
This sheet-like powder coated with an amino acid with superior moisture retention, skin affinity, and adhesion forms a long-wearing moisture-retaining layer that reflects light to create a sheen finish.
Moisture Essence
This water-holding ingredient forms a flexible barrier over the skin for moisture retention and protection from dryness.
Secret d’Or (Secret of Gold)
An original ingredient that has distinguished PAUL & JOE makeup since the brand’s inception, this champagne gold pearlescence delivers a complexion-flattering sheen, translucency, and dimensionality.
Cover Powder
Treated with phospholipids with superior skin affinity, this powder with improved adhesion visually smooths textural and tonal unevenness.
Richly moisturizing formula that is 90% serum ingredients simultaneously delivers both makeup and skincare benefits
Improved staying power keeps close-fitting, richly moisturizing, moisture-sealing result intact for longer
Exquisite makeup benefits that promise the look of flawless bare skin, combined with a dewy and comfortable feel of use

01 Complexion-flattering pink tone for greater brightness
02 Youthful orange tone for diffusing tonal unevenness
03 Innocent clear tone for unrivaled translucency1

Price (Size)

1,400 (30 ml.)

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