Helena Rubinstein

Long Lash Mascara

Product Detail

Mythical mascara, natural length
A mythical mascara, LONG LASH is the worthy heir of the first automatic mascara invented by Helena Rubinstein.
Its unique metallic brush gives lashes ultra-natural long-lasting volume.

A cult object, LONG LASH is an integral part of the history of mascaras and the history of women.
At the source of this all, Mrs. Helena Rubinstein, a visionary woman who revolutionized the world of beauty.
1939: she launched the first waterproof mascara to meet the needs of water ballets.
1958: she invented MASCARA MATIC, the first automatic mascara in a tube and revolutionized the world of mascaras. Indeed, before Helena Rubinstein, women would moisten a block of mascara and rub it with a separate brush, before applying to lashes.
Worthy heir of this technological gem, LONG LASH takes on the original lines of MASCARA MATIC: a slender, golden metallic tube. LONG LASH. A mythical mascara. A unique makeup.

Price (Size)

0 (0 1)

URL

http://www.helenarubinstein.com/int/makeup/eyes/mascaras/long-lash-mascara.html

Colors