LOEWE

Edición Solidarios

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Loewe has thrown itself heart and soul into a special new project involving the creation of an exclusive solidarity edition of its classics in partnership with the organisation “Aldeas Infantiles SOS”.

A limited edition called “Edición Solidarios” which is inspired by the brand classics, retaining their original spirit and renewing the packaging with picture of coloured scent bottles on a white ground. Aire Loewe, Loewe Pour Homme and Esencia Loewe are arrayed in colour to make them younger and as a sign of commitment to the cause.

The funds collected from this initiative will go to the organisation “Aldeas Infantiles SOS”, an international association that helps children, working to drive development and freedom for children and young people in vulnerable situations.

Through this charismatic and committed project, Loewe aims to support and drive the association’s continued development, providing a better quality of life to the people who most need it.
Exclusively on sale in Spain, the “Edición Solidarios” will be available from June 2010.

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